On Art, Emotional Resonance, and Understanding Your Audience

This was a discussion I had with Imperialx regarding his excellent blog post. The context is GJ-bu, but the discussion is really about the nature and purpose of art.

My (pithy, unnecessarily nasty) initial response:

So, GJ-Bu is a mathematically formulated printout of the variables required to make a successfully meaningless SoL/comedy?

Yeah, that’s something. I’m not sure “brilliant” is the word for it.

Imperialx (gamely):

Then what word would you use?

Bobduh (still in snarky asshole mode):

I’d say it’s a tossup between “cynical” and “inevitable”

Imperialx (with ungodly patience):

That doesn’t do the show enough justice though.

Bobduh (finally acting like an adult):

You’re right. I’m being glib and dismissive because your thesis represents what I find worst in anime, but clearly you’re just candidly talking about a show’s “effectiveness” and not really its merits in any way.

Fundamentally, I completely agree with you – the market for these “empty” SoL shows does not demand distinction or creativity, it really just demands the absence of variables that break their illusion of security within the world of the show, or their utter understanding of how that world will continue to act. This is why Tamako Market failed – it didn’t reign the camera into a “comfortable” safe space with the main characters, the prospect of romance represented the prospect of drama, change, or character maturation, all of which are death to that illusion, and the bird represented a glaring fantastical variable that intruded on the nostalgic dream shows like this are trying to manufacture.

But calling an understanding of this dynamic “brilliant” still seems kinda crazy to me – it’s really just knowing your audience, and the fact that this particular audience basically demands exactly what they’ve seen before, with no sharp edges, means works like this work best when they don’t even try. I guess sanding off all possible points of contention or illusion-breaking in a work is a kind of craftsmanship, but it’s just not something I find all that impressive or meritorious.

Imperialx:

This is easily the best counter-point I have read so far in this thread so far as well as one of the most intellectual comments I have ever read on /r/anime. Thank you for taking the time to put down your thoughts in your comment.

You’re right. I’m being glib and dismissive because your thesis represents what I find worst in anime, but clearly you’re just candidly talking about a show’s “effectiveness” and not really its merits in any way.

It’s interesting that you find the action of omitting subtle annoyances as something that hampers an anime’s effectiveness as an entertainment medium. Mind you, I was only talking about this action as part of the subset of Slice of Life where nothing happens only. I don’t believe that simply omitting bad things in other genres can warrant brilliance.

Fundamentally, I completely agree with you – the market for these “empty” SoL shows does not demand distinction or creativity, it really just demands the absence of variables that break their illusion of security within the world of the show, or their utter understanding of how that world will continue to act.

I don’t really like the use of the word “empty” due to its negative connotation, but I can’t say you’re wrong in the way you’ve used it, at least literally. These shows are not “empty” because for viewers that resonate with them, they are absorbed into the lives of the anime characters, filling the “emptiness”. That’s what I personally think are so attractive about “empty” Slice of Life shows that are done well.

This is why Tamako Market failed – it didn’t reign the camera into a “comfortable” safe space with the main characters, the prospect of romance represented the prospect of drama, change, or character maturation, all of which are death to that illusion, and the bird represented a glaring fantastical variable that intruded on the nostalgic dream shows like this are trying to manufacture.

I applaud you, dear sir. The most accurate deconstruction of Tamako Market’s failure I have read to date on the Internet. If I had spare money I’d buy you Reddit Gold for this.

But calling an understanding of this dynamic “brilliant” still seems kinda crazy to me – it’s really just knowing your audience, and the fact that this particular audience basically demands exactly what they’ve seen before, with no sharp edges, means works like this work best when they don’t even try. I guess sanding off all possible points of contention or illusion-breaking in a work is a kind of craftsmanship, but it’s just not something I find all that impressive or meritorious.

Indeed, all it takes for this dynamic to work is “knowing your audience”. However, is it really that simple? If it were truly as simple as doing exactly the same things they’ve seen before, then why did so many other SoLs fail? I used the Acchi Kocchi example, so something must have gone wrong.

People do get bored, and they get bored very, very easily when it comes to Slice of Life shows confined inside a club room. If someone makes another anime with characters with all of the same tropes as GJ-Bu, people will get bored and they won’t gobble it up in the same way again. That’s why Lucky Star sold so many units, and its copycats did not.

In conclusion I do believe the successful “sanding off all possibly points of contention” to require craftsmanship. It involves a deep understanding of statistics and your target audience. Otherwise it will just be another Acchi Kocchi or Ai Mai Mi.

Looking at GJ-Bu’s sales, I think we can safely say that it has passed the hurdle, getting a majority of the population to resonate with it. That is a “empty” Slice of Life which has achieved “brilliance” in my opinion.

Bobduh:

Jeez, thank you for that ridiculously generous complement! I actually think this article and the previous one from your blog have been two of the most incisive anime critiques I’ve seen here, so I very much appreciate it.

It’s interesting that you find the action of omitting subtle annoyances as something that hampers an anime’s effectiveness as an entertainment medium.

I think you’re misunderstanding my intention here – I’m not saying that the process you’re describing hampers a show’s “effectiveness” as a commercial success that this audience responds to (in fact I’d probably agree with you), I’m implying a show’s “effectiveness” is a value unrelated to its “merits,” which I am correlating with its artisticaccomplishments, not its commercial ones.

These shows are not “empty” because for viewers that resonate with them, they are absorbed into the lives of the anime characters, filling the “emptiness”.

This is a fair point, and making a story that can resonate with the widest possible variety of people is a noble goal, but I’d argue there are ways to do it outside of this process. Characters can be distinctive and unique, and their experiences can refuse to follow the generally accepted conventions of a genre, without losing the audience’s resonance – resonance can always be attained if the emotional states underlying these elements are still something the audience can understand and relate to. For instance, Evangelion is a show about a boy piloting a giant robot, which is a situation no-one can relate to. However, the topics the show is really interested in talking about are Shinji’s feelings of isolation, his desire to please the people who matter to him, and his inability to breach the emotional walls of the people around him. Those base emotional states are incredibly resonant, regardless of the surface details, because everyone can relate those feelings (which are, in my opinion, always enhanced by a thoughtfully crafted and distinctive set of surface details) to some elements of their own life.

Indeed, all it takes for this dynamic to work is “knowing your audience”. However, is it really that simple? If it were truly as simple as doing exactly the same things they’ve seen before, then why did so many other SoLs fail? I used the Acchi Kocchi example, so something must have gone wrong.

I haven’t seen Acchi Kocchi, but I assume it fails to resonate with the audience because it fails on both these possible approaches – it doesn’t go for the absolutely honed “empty” dynamics of GJ-bu, but it also doesn’t manage to present believable situations and emotional stakes that an audience could relate to in the tradition of conventional narrative.

Looking at GJ-Bu’s sales, I think we can safely say that it has passed the hurdle, getting a majority of the population to resonate with it. That is a “empty” Slice of Life which has achieved “brilliance” in my opinion.

This is the kind of reasoning that caused me to respond so viscerally to your post in the first place. I honestly find the conclusions of this results-based thinking kind of frightening, and the equating of “successfully caters to an audience we have an utter understanding of by never challenging their existing preferences” with “brilliant” is incredibly alien to my way of evaluating art, and feels almost Orwellian (keeping the proles happy and content with soma that never broadens their horizons, etc). Maybe I was just never the intended audience for so-called “healing-type” shows, but I feel the shows that solve this equation you’ve proposed are kind of fundamentally soulless, and that you can create works that appeal to this audience while still maintaining individual creativity, while still infusing your characters with distinct emotions and the capacity for emotional development, and while still giving your show some fundamental purpose or (fairly light and airy) themes.

And I don’t feel this is just a result of me overthinking a simple comedy – I think Chuunibyou succeeds as a simple comedy while still maintaining all these other narrative “merits” and appealing to this core crowd, for instance. Or, to pick a truly pure comedy, classically sitcom-y example, I think the show Community knocks this out of the park, existing perfectly well as a feel-good, “healing-type” half-hour dose of reliable comedy while also incorporating themes of trust and identity, while also regularly performing incredibly ambitious formal storytelling experiments that you don’t even have to understand to find the show funny. In fact, I think a strong emotional resonance with individual characters only improves the impact of humor, far from making it more difficult for a wide audience to relate to. And I think relegating the definition of “brilliant” to “was successfully embraced by its target audience” kind of devalues standards of criticism in general – I think we should always ask for more than that from our art, even if the audience doesn’t. If we don’t, who will?

Regardless, I totally respect your viewpoints here, and absolutely love these kinds of tough questions and discussions. I sincerely hope you guys keep writing and crossposting this stuff.

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