Her opens with a sequence that appears to be a heartfelt confession, as protagonist Theodore Twombly addresses both an old love and the screen itself. As fond memories are extolled and warm feelings expressed, his words gradually land false – Theodore is neither the assumed writer nor recipient of this letter, and everything he’s recalling applies to a life that isn’t his. And when the screen pulls out, we see Theodore is not alone in his fabrication – in fact, he’s one in a long line of cubicled workers expressing the same thoughts, a factory producing emotional catharsis. Theodore works for Beautiful Handwritten Letters Dot Com, a company that has risen to meet the public’s need for thoughts so poignant and personal we can’t express them ourselves.